# How to Customize Your Brand Tone with Kea AI

With Kea AI, you can make your voice assistant truly sound like your brand. The **Brand Tone** space lets you define how your AI should speak and behave — from word choice and personality to the overall “feel” of the interaction. Whether you want a warm Texas hospitality vibe, a coastal surfer style, or something uniquely your own, this feature ensures every customer call matches your brand identity.

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### 1. Log into the Kea Brand Portal

Go to <https://app.kea.ai> and sign in with your account credentials.
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### Navigate to Brand Overview

From the **Brand Overview**, click the **Edit** button to open your brand details.

<figure><img src="/files/IPhd6zFi4EXarZm0t4NA" alt="" width="188"><figcaption></figcaption></figure>
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{% step %}

### Open the Brand Tone Section

Scroll down to the **Brand Tone** text box.\
This is where you’ll define your assistant’s personality, word choices, and speaking style.
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### Write Your Brand Tone Guidelines

In this space, describe exactly how your AI should sound.\
For example:

* “You are from Texas, born and raised. Use words like howdy, y’all, darling, or sweetie, and speak with Texas warmth and charm.”
* “You are a surfer from the California coast. Use casual phrases like dude, chill, and hang loose, with a laid-back coastal vibe.”
* “You are a high-end French café. Speak with elegance, poise, and hospitality, always polite and professional.”

The more detail you provide, the more your AI will emulate your brand.

<figure><img src="/files/6XWbdJDecWrNFQ8CaonL" alt="" width="375"><figcaption></figcaption></figure>
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### Save Your Changes

When finished, click **Save changes**. Your updated tone will immediately apply to customer calls going forward.
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✅ **Pro Tip:** Pair your Brand Tone with a curated AI voice from the **Voice Selection** menu to give your assistant both the right sound and the right personality.
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